Emil Frey Digital promotes the abomobile subscription "Move
With a colorful text campaign, Emil Frey Digital is positioning the Emil Frey "Move" car subscription as the optimal solution for anyone who wants to remain "abomobile" in the short or long term. The campaign is primarily used in digital channels, but also at POS and via newsletter.
Emil Frey customers can not only buy or lease their new car, with the "Move" car subscription they can also subscribe to it. In this way, the car can be adapted to the respective life situation or current need. At Emil Frey, this is called "Abomobilität. However, this offer is still too little known. A comprehensive campaign, particularly in digital media and at the POS, is intended to change this and increase awareness of and interest in Emil Frey Move.
There are various reasons for choosing the car subscription. These differ according to target groups, but also according to season or experience. The campaign should address as many of these target groups as possible with their wishes for Abomobilität.
Emil Frey Digital has implemented this variety of subjects for Move by means of a text campaign. The short and crisp content is implemented in a typography that corresponds to the message, which is intended to provide additional emotionalization.
The campaign will be deployed from April 2023, primarily via target-group-specific digital channels, but also at Emil Frey dealers and via e-newsletters and invoice inserts.
Responsible at Emil Frey Move: Patrick von Bachellé (Head of Subscription/New Business). Responsible at Emil Frey Digital: Guillaume Borell (CD), Gian Maurizio (AD), Marcel Elsener (text/concept), Fernando Gort (consulting).
