A new summer campaign for Feldschlösschen
Family developed a new campaign for the beer brand designed to modernize the brand while remaining true to its core values. The campaign focuses on beautiful Swiss summer moments spent with friends.
In 2021, Family developed the campaign "Cheers to the gamers" for Feldschlösschen, which was intended to position the brand in the gamer community. Based on this, the cult beer brand and the agency intensified their collaboration. The original "Cheers" platform was expanded and forms the basis for further development of the communication, with the aim of modernizing and rejuvenating the brand.
The new summer campaign kicks off with a manifesto that aims to reflect the modernization of the brand - while remaining true to the core values of the Feldschlösschen brand. In keeping with the long-standing brand promise "Feldschlösschen connects," the 57-second spot shows unforgettable moments among friends and uses typical Swiss summer moments to evoke the
Anticipation for the coming months.
In addition to the main spot in a long and short adaptation, four 15-second spots focus on the individual topics relevant to Feldschlösschen. The concept also made it possible to produce channel-appropriate content in parallel with the classic film production, which can be used in the future by the content studio for the accompanying social media campaign. The summer campaign can be seen on TV, online and on social media since May 1, 2023.
Responsible at Feldschlösschen: Jérôme Rueff, Brand Director, Sven Schädeli, Brand Manager, Responsible at the agencies: Claudio Catrambone (Creative Director/overall responsibility), Marion Gwerder (Art Director), Corinne Schneider, Svenja Hässig (Account Director), Alexandra Niggeler (Agency Producer). Production: Markenfilm, Florian Studer, Director: Benjamin Brettschneider, Music: Spacetrain. Voice & Mixing: Jingle Jungle. Media agency: Mediaschneider.
