A giant teddy bear for Bauknecht on its 100th anniversary
To mark Bauknecht's 100th anniversary, a giant teddy bear will be set up at Zurich main station this Wednesday.
The teddy bear is the key visual for the anniversary campaign. It is intended to emphasize the emotional message "You take care of the things you love. So do we - for over 100 years". The 4.5-meter plush giant is the main subject alongside the anniversary video. All visitors can expect a small gift, and the first 100 children will receive a fluffy surprise.
The teddy bear moment can be shared on Facebook or Instagram under #Bauknechtteddy. The best snapshots will win a visit to the zoo for the whole family or with friends.
Content and form are behind the campaign. The Zurich agency won the pitch and is responsible for all online and offline measures for the anniversary of the Lenzburg-based household appliance manufacturer (Werbewoeche.ch reported).
