An autumn forest of fashion slogans for St. Jakob Park
OSW has created visuals for the St. Jakob-Park shopping center’s fall campaign, which promotes fashion without showing fashion—but with catchy slogans instead.
Slogans on T-shirts are even hipper than usual this fall. For the current fall campaign, OSW developed a subject in which various fashion slogans take the form of tops: A fashion campaign that does without any garments at all. In keeping with this, simple printed T-shirts were hung up in the shopping center and now decorate the shopping temple like "autumn leaves".
As an extra, customers of the shopping center can have their T-shirts printed with sayings for free on two weekends in September - and for the best slogan they have created themselves, they can win 1000 Swiss francs in the form of a shopping voucher! It is up to the visitors whether they create their own statements or copy them from somewhere. The main thing is to have fun. The campaign subjects for the 2017 fall fashion in the St. Jakob-Park shopping center can be seen on outdoor posters, online and in the shopping center.
Responsible at Shopping Center St. Jakob-Park: Carla Paolucci (Head of Marketing & Communications), Daniel Zimmermann (Center Manager). Responsible at OSW: Michael Oswald (Creative Director), Youri Laubscher (Art Director), Sara Steinmann (Text), Nadine Siegfried and Luca Schwarz (Consulting).
