Ediii calls for grouse hunting at Yardbird and Autogrill
The young Zurich-based agency Ediii, in collaboration with Yardbird—operated by Autogrill by Avolta—has developed a «Back-to-School» campaign designed to engage schoolchildren, apprentices, and college students. The campaign centers on the popular Moorhühner.
Yardbird Southern Fried Chicken is the third restaurant concept from Thomas and Kirtanya von Matt, the husband-and-wife team who own the Von Matt Hospitality Group (VMHG). VMHG operates several restaurants, primarily in Zurich, including The Bite Gourmet Burger Restaurant, Brisket Southern BBQ & Bar, and LA Brea SoCal Tacos.
Back to School
Throughout September, students and apprentices will have the opportunity to play the famous game «Moorhuhn» on a PlayStation 1 at Yardbird near Zurich’s main train station. Whoever achieves the high score will win a meal for themselves and their friends. At the same time, a promotional campaign is running on Yardbird’s social media channels.
The Ediii agency was responsible for developing the concept, as well as for planning, production, design, development, and media planning—including the motion graphics for the screens and ordering kiosks. In addition, it set up a retro gaming zone at the point of sale and created social media content.
Person in charge at Yardbird: Kirtanya von Matt (Managing Director, Von Matt Hospitality Group), Thomas von Matt (Managing Director, Von Matt Hospitality Group), Megan Mukai (Social Media & Marketing Assistant). Contact at Avolta: Raffaela Corbetti (Head of Marketing and Communications, Autogrill by Avolta), Eliane Spahr (Marketing Specialist, Autogrill by Avolta). Person in charge at Ediii: Cédric Wiestner, Frédéric Prinz. Production: Niko Kitsakis (Motion Design). Video production: Gian-Andrea Lüthi. Media: Cédric Wiestner, Frédéric Prinz.
