E-Framer and Brand Studio put Beat Feuz in the saddle
Former ski star Beat Feuz is serving as the spokesperson for the campaign by Swiss e-bike manufacturer E-Framer. The campaign was developed at Ringier Advertising’s Brand Studio.
The Swiss e-bike manufacturer E-Framer from Thun relies on Ringier Advertising's Brand Studio for its new communication campaign. The goal is to strengthen brand awareness among the target groups and a sustainable performance push during the e-bike peak season. Since 2022, the e-bikes have also been part of Ochsner Sport's product range.
The campaign is intended in particular to convey attributes such as customer proximity, service, and high quality standards. The campaign was launched just in time for Beat Feuz's last Lauberhorn downhill run in February, and the first results have already been seen: there has been significantly more traffic on the website as well as significantly more e-bike sales this year, says the Brand Studio.
The media mix consists of print ads, display and banner ads as well as branded stories, social media campaigning and Google Ads. To ensure the measurability of the campaign, which is primarily focused on performance, the Brand Studio relies on the consistent use of QR codes and strong, trackable call-to-actions.
Responsible at E-Framer: Adrian Schiess (Management). Responsible at Brand Studio: Fabian Zürcher (Director Brand Studio), Jana Leonhard (Creative Concepts), Laura Mancino (Consulting), Elgee Wee (Art Director), Daniel Marx (Head of Video), Hauke Broschat (Media Planning).
