"E-bikes made easy": emotional brand campaign from M-Way
In a short, heartfelt video, three employees of the e-bike retailer M-Way explain what drives them to ride e-bikes. The campaign aims to convey that M-Way stands not only for expertise but also for passion when it comes to e-bikes.
Arriving at work one hundred percent fit, simply riding, as slowly or quickly as you like, pedaling uphill without any inhibitions: in the current brand campaign, M-Way shows its employees in their element on the e-city bike, the S-pedelec or the e-mountain bike. A special feature is that the employees can be seen in their real environment - for example on their way to the office in Zurich or at their workplace in the M-Way store. "When I'm not biking, I'm working here, for you!"
"The new campaign for the start of the season is intended to show the passion of M-Way employees for e-bikes," explains Art Director Alfonso Patermo. "E-bikes made easy" is not just a brand claim, but a guiding principle that M-Way follows. "We want to support people who are either new to e-bikes, who want to get from A to B quickly, easily and flexibly or who want to improve their fitness. Whether it's for everyday use in the city, commuting to work or adventures in nature," adds Elyne Hager, Head of Marketing, Brands & Communications at M-Way. In addition to a team of bike experts and a wide selection of e-bikes and accessories, this also includes advice on ergonomics, service, financing and insurance.
The campaign runs primarily on various social media and online channels throughout the DACH region. It was conceived in-house by M-Way and implemented in collaboration with the production company Out of Order.
Responsible at M-Way: Elyne Hager (Head of Marketing), Alfonso Patermo (Art Director), Lucas Germann (Content Producer), Melanie Brunner (Marketing Specialist).
