Dreifive and Picstars implement influencer campaign for Guess
Dreifive and Picstars are collaborating on an influencer campaign for Guess Watches and Guess Jewelry. The Christmas campaign, commissioned by Heno, focuses on Instagram posts that generate high engagement.
With the aim of drawing attention to the brand and activating potential customers, selected influencers will publish various content on their Instagram accounts over the next few weeks.
The Christmas campaign relies on influencers who fit Guess and who know how to authentically convey the Guess message to their community through images and text.
Dreifive and Picstars teamed up for the influencer campaign, developed a concept, and selected the creators from the Picstars pool who matched Guess. They were segmented strongly according to reach, engagement, creativity and number of Swiss followers.
"We already had a very good experience with the two-person team Dreifive/Picstars for the last campaign. We therefore decided to bring the two agencies back on board for Guess' current Christmas campaign," says Laura Kirchhofer of Heno. Dreifive and Picstars were already allowed to implement an influencer campaign for Esprit Watches & Jewellery, another Heno brand, a few months ago.
Responsible at Heno: Laura Kirchhofer (Deputy Management). Responsible at DreifiveMarleen Albert (Head of Social Media); Valentina Ivic (Consultant Social Media). Responsible at PicstarsSafak Aras (Account Manager).
