Digitec launches the next customer reviews posters
With 319,318 honest opinions, Digitec's community advertising campaign goes into the next round: On a total of around 90,000 posters, the online electronics retailer shows real product reviews from real customers.
This is the seventh time that Digitec has advertised with amusing product ratings - be they good, bad or simply curious. The first time Digitec advertised with this idea was in 2017. As of June 24, the Swiss online retail market leader is doubling down, by the way, with TV commercials in which actors act out product ratings. This is another concept that has already been used several times. The new campaign was also created in-house at Digitec Galaxus Marketing.
What is new about the campaign is that the 20-strong editorial team at Digitec Galaxus is inspired by the campaign. The landing page for the campaign is continuously supplemented with the corresponding editorial contributions.
Responsible at Digitec Galaxus Marketing: Martin Walthert (CMO); Flurin Spring (Creative Direction); Barbara Schuler (Art Direction); Severin Keller (Online Media Design); Silvia Meierhofer & Nadim Elhady (Graphic Production); Thomas Kunz: (Photography); Roberto De Bonis (Digital Marketing); Gesine Gerlach (Media Planning); Mariya Alipieva (Project Management).
