Digitec launches 25 new TV commercials
In addition to the poster campaigns that recently went live, Digitec has now also produced new TV commercials, which have been airing on TV since Monday.
Digitec recently launched new poster subjects for its campaign, marking the seventh time the online retailer has advertised with product reviews (Advertising week reported). Since Monday, the new commercials have also been running on TV.
For the total of 25 German- and French-language commercials, Digitec drew inspiration from the campaign itself and partly takes aim at itself and its campaign.
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Nadine Romero (Project Management); Barbara Schuler, Silvia Meierhofer (Graphic Production); Severin Keller (Online Media Design); Roberto de Bonis (Digital Marketing); Luca Giuliano (Media Planning). Responsible at Plan B Film: Chris Niemeyer (director); HC Vogel (producer); Tobias Dengler (director of photography); Jessica Sonderegger (producer); UKO - The Audio Suite (sound design).
