Digitec is back with a new campaign
Due to the COVID-19 pandemic, the launch of the Digitec advertising campaign—originally scheduled for March—was postponed to early June.
The posters had already been printed and in the meantime had to be stored at the outdoor advertising partners of Digitec Galaxus.
The marketing team has used the time since March to create more subjects: Now, not only product reviews are shown, but also questions, comments and discussions. In French-speaking Switzerland, a customer even made it onto the poster: she had commented that she would also like to be seen on one of the posters. Digitec Galaxus granted her wish.
On over 7,500 posters in German- and French-speaking Switzerland, the online electronics retailer is showing real opinions from real customers. At the same time, the subjects will be seen as online banners, hanging boxes, print ads, ePanels and eBoards. Like the previous campaigns, this one was realized entirely in-house.
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Julian Stauffer, Daniel Kobi (Art Director); Mariya Alipieva (Brand Communications Manager/Project Management); Alessandro Thüler, Clémence Censi, Severin Keller (Design & Implementation); Gesine Hauder (Media Planning); Roberto de Bonis (Digital Marketing); Thomas Kunz (Photography); Detail (Image Editing).
