Digitec continues the "Community" campaign - now also in French
Digitec's latest advertising campaign was launched on Monday. It is a new version of the «Community» commercials, in which actors reenact real product reviews and discussions from Digitec customers.
Commercials for French-speaking Switzerland have also been filmed for the first time - with French-speaking actors and real examples from the French-speaking community. The message: Digitec has the most active shopping community in Switzerland. To date, customers have created around 25,000 discussion posts on Digitec.ch, written 200,000 questions and answers and submitted 250,000 product reviews. The community is therefore actively exchanging ideas and advising each other.
And here are the videos in French:
The campaign runs from today until July 15. Posters will be added from June 25 and will be up for at least two weeks. The videos will appear on TV, on social media and as online banners. Digitec will show the static subjects on posters and hanging boxes as well as on social media and via web banners.
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director). Art direction, realization and text: Plan B (production company). Pascale Anderegg: Online Media Design. Media planning: Luca Giugliano. Project management: Nadine Widmer.
