Digital in practice
As a leading bank for digital banking, UBS knows and understands the different digital needs of today. The new appearance created by Publicis addresses this by means of three themes, in three waves for three mindsets.
After all, it's not just the UBS Access app for online shoppers that is very practical, but also the mobile UBS Banking apps for people on the go or the individual alerts for more security-conscious users. The creative approach chosen is intended to demonstrate the practicality of UBS' digital banking solutions with freshness and humanity.
Responsible at UBS: Daniel Fischer (Head of Marketing Region Switzerland), Sonja Kingsley-Curry (Head of Creative Concepts & Campaigns), Anne-Martine Beck (Project Manager Creative Concepts & Campaigns), Sanja Rikanovic (Digital Marketing Manager). Responsible at Publicis: Peter Brönnimann (CD), Jan Kempter (text), Andrea Klainguti (AD), Meret Lauener, Ursula Jaag (consulting). Crossmedia Production: Prodigious Zurich. Film production: Markenfilm Schweiz, Markus Hürsch (Director), Florian Studer (Producer).
