Switzerland eats Japanese thanks to Saitaku and Chef Communication
Japanese cuisine is more diverse than you might think. This is shown by the current campaign "Switzerland eats Japanese" by the food label Saitaku, which was implemented in collaboration with the Koch agency.
With Saitaku products, not only the well-known specialty sushi can be prepared at home in a flash, but also a variety of other healthy and light dishes. As an ambassador for Japanese cuisine in Switzerland, Saitaku is ensuring that Switzerland eats Japanese this summer until the end of June.
In addition to the cross-media communication mix, the campaign will be accompanied by a tasting tour in all major Coop stores. In addition, the dedicated campaign page Saitaku.ch the heart of the campaign. Visitors are given recipe ideas and the opportunity to order a Saitaku kit. The kit includes a small Saitaku cookbook and a shopping voucher for all Coop stores in Switzerland, giving them a jump-start into the world of Japanese cuisine.
All recipients of the Saitaku kit will also have the opportunity to take part in a competition. Anyone who takes a photo of themselves wearing a Saitaku hachimaki (Japanese headband) and thus becomes part of the "Switzerland eats Japanese" community will automatically have the chance to win a travel voucher worth CHF 12,500 for an individual trip to Japan.
The campaign will run until the end of July 2017.
Responsible at Ethno & Company: Roger Häcki (co-owner), Roman Baumberger (co-owner), Kathrin Kulendik (Marketing), Roger Baumberger (Marketing). Photography: Torvioll Jashari. Food styling: Fuchs & Corrà. Responsible agency: Koch Communication.
