Die Mobiliar: Hot flirtation put on ice
In the latest commercial in the «Liebe Mobiliar…» series, Mobiliar tells what is probably the shortest love story ever: An ice cream machine freezes the ice cream maker’s cell phone—and abruptly ends a budding romance.
With the chilly season, Mobiliar is bringing its new "Liebe Mobiliar..." commercial to the screens and telling a humorous story: an ice cream maker on an ice cream machine is scrolling through a dating app when suddenly her smartphone accidentally lands on the ice. The ice machine leaves no chance - the cell phone is mercilessly frozen into the ice. So the romance ends in record time, while at the same time Mobiliar brings its service promise "Whatever happens... We help quickly and easily" back to life.
But the campaign goes even further: to make amends, Mobiliar is inviting flirtatious singles to a blind date right on the sidelines of the SCB stadium during the current ice hockey season. At four NLA games, an exclusive bench on the edge of the ice awaits participants - the perfect place for a romantic get-together in a sporting atmosphere. With a bit of luck, the singles will find the happiness that eluded the ice champion in the commercial.
Contracting authority: Mobiliar Agency: Jung von MattLimmat External partners:inside: blish, Stories AG, Mediaschneider
