Geneva Public Transport TPG celebrates 40 years of mobility with Cavalcade
Cavalcade created the campaign for the 40th anniversary of the public transportation company of the Canton of Geneva, TPG. Employees are depicted as balloons.
In addition to celebrating the 40th anniversary, this has another aim: to strengthen the bond not only with the people of Geneva, but also with the 2,000 employees. The approach: to depict the employees in the form of fun, colorful balloons. They thus become a symbol of the celebration and remain identifiable to those around them.
Seven employees were selected, transformed into balloons and photographed by Federal Studio. In addition to a personal thank you to these people, each subject explains the employees' field of activity with facts and figures in a creative way. For the people of Geneva, this concept puts TPG in a new spotlight - humorously and with a pinch of self-irony.
