The first TopPharm campaign from Cavalcade
Cavalcade has been commissioned by the largest group of independent pharmacies in German-speaking Switzerland to develop themed campaigns.
This first one is a pain campaign. The pain, which is not unbearable, but plagues so many people in everyday life.
The young Geneva-based advertising agency Cavalcade has developed a concept around voodoo dolls. These symbolize pain in an emotional way and put the spotlight on the TopPharm health coach as a solution provider: "No matter where your pain comes from, we help".
The campaign is visible from this week and has been declined on posters, brochures, flyers, online advertising media and an animated film. In addition, children can participate in a painting and crafting contest to win their personal doll creation.
Responsible at TopPharm: Judith Lanz (Head of Marketing & Communications; overall responsibility); Karin Kollmer (Project Manager Marketing & Communications; project responsibility). Responsible agency: Cavalcade.
