Bike stars Danny MacAskill and Claudio Caluori at the "Home of Trails
Jung von Matt/Limmat and Graubünden Ferien are launching the international «Home of Trails» campaign for the Graubünden biking region, featuring Scottish biking star Danny MacAskill and cult biker Claudio Caluori from Graubünden. The highlight of this multi-year content campaign is the film of the same name.
"Graubünden is one of the most important biking regions in the world," says Martin Vincenz, CEO of Graubünden Ferien. "The bike community is international and online, which is what we have geared our content campaign towards. With a lot of action, but also with the usual pinch of humor and down-to-earthness, the two stars have discovered the versatility of Graubünden and the countless bike trails."
It's hard to imagine the bike world without these two names: Danny MacAskill, who initially wowed millions on YouTube with his street trial videos and now with his mountain bike skills, and Claudio Caluori, who regularly causes a sensation in the Downhill World Cup for his fast-paced, loud POV runs.
MacAskill reinterprets "everything rideable
The Swiss shows the Scotsman some of the 17,000 trail kilometers to be discovered in the five top biking destinations in Graubünden. Whether in Arosa Lenzerheide, Davos Klosters, Engadin St. Moritz, Flims or Scuol Samnaun Val Müstair: Both fully savor the trails offered to them. The tour starts at the top of Piz Nair, where Danny meets his enthusiastic tour guide at over 3,000 meters above sea level. Claudio challenges Danny to a wild ride through the different destinations. In the process, Danny takes the Graubünden motto "anything can be ridden" to a new level and spectacularly demonstrates one or another new line choice to Caluori on his home trails.
In the footsteps of Danny MacAskill and Claudio Caluori
Almost 1,000 peaks, 615 lakes, 150 valleys and three different language regions make Graubünden a particularly diverse experience and one of the most attractive mountain bike regions in the world. For all flow lovers, gravity fans and mountain bike families, Graubünden is the ideal playground. Thousands of kilometers of first-class single trails and the Mountain Bike World Championships in Lenzerheide in September are just two of the countless highlights this year. With the specially created "Home of Trails" packages, everyone can also ride in the footsteps of Danny MacAskill and Claudio Caluori.
Responsible at Graubünden Ferien: Martin Vincenz (CEO), Clemens Bartlome (Head of Product and Experience Marketing), Mike Frei (Product and Experience Marketing). Responsible at Jung von Matt/Limmat: Alain Eicher, Adrian Merz (Creative Direction), Ian Musgrove (Graphics), Christoph Kinsperger, Cosima Lang, Alexander Gligorijevic (Media Relations/Content/Consulting), Pepe Kägi, Amina Elmallawany, Natascha Kiefer (DTP), Dennis Lück (Chief Creative Officer). External partners: Stu Thomson (director); Cut Media (producer); Martin Bissig (photography).
