The answer completes an international relaunch for Revalid
Revalid is a Swiss hair care brand specializing in the treatment and prevention of hair problems. For its client Ewopharma, the agency Die Antwort conceived and implemented a comprehensive relaunch of the Revalid product line as well as an international communications campaign for the Eastern European market.
The Revalid logo was modernized and dynamized and the entire packaging design of the product range was completely revised. In terms of communication, the agency worked with Miss World runner-up Edina Kulcsar from Hungary, who is used in the campaign not only as a model but also as an effective influencer. The campaign stands out because for once it is not advertised with "beautiful hair" as is usual in the market, but without hair. This is also an ideal steep pass for the influencer campaign, which has been launched in seven Eastern European countries.
In addition to the influencer campaign, advertisements, posters, brochures, internet banners and websites were also used in market development.
