The answer implements employer branding campaign for Schutz & Rettung Zürich
Antwort was commissioned by Schutz & Rettung Zürich to design and implement an employer branding campaign. The result is a standalone campaign that also targets career changers and those looking to advance their careers.
Schutz & Rettung Zürich, as an organization within the Security Department of the City of Zurich, unites the fire department, the rescue service, the civil defense, the operations control centers and the fire police under its roof. With around 700 employees, it is the largest rescue organization in Switzerland.
Since no two days are the same at the organization, Schutz & Rettung Zürich is therefore not an off-the-peg job. The Zurich agency worked with this aspect in mind: The central element of the campaign represents the slide pole, which was invented in a Chicago fire station in 1836 and can still be found and used in every station in the city of Zurich today. The protagonists on the pole are Schutz & Rettung employees from all areas and civilians.
The campaign was individually implemented for the recruitment of "career changers" or "career climbers" and has been running for a few days on TV, in cinemas, on posters, e-panels, passenger TV, display ads as well as on social media.
