The answer sets the scene for Munz's beating

Munz has been selling various chocolate creations for 150 years. A current campaign by the Zurich-based agency Die Antwort aims to prominently showcase the «Munz Prügeli Weiss» and its inner and outer qualities.

The current campaign is intended to showcase "the king among the Prügelis", the Munz Prügeli Weiss, and stages the pleasure of white chocolate and praline filling.

The campaign will be launched throughout Switzerland from February. Classic billboards, e-panels, advertisements and numerous digital assets will be used.


Responsible at Maestrani: Cordula Glasmacher (Lead Branding & Communications). Responsible agency: The answer. Image processing: Lily Metzker. Motion Design: Senic.

More articles on the topic