Comedian Dr. Fabian Unteregger sends the answer to the city hospital
After Die Antwort had already carried out a branding campaign for the Waid and Triemli City Hospitals in 2019, the agency once again won a pitch to develop an employer branding campaign.
There is an acute need for personnel in the nursing professions throughout Switzerland. This is also increasing due to the current coronavirus pandemic. Waid and Triemli City Hospitals also urgently need new nursing staff. With the continuation of the charm offensive from 2019 and with "Mis Züri. Mis Spital", the city hospital is also entering a logical new round of recruitment with "Mis Spital. Min Job".
The campaign portrays and involves various care professionals from different areas. They talk about their day-to-day work in short films. They are accompanied and interviewed by Dr. Fabian Unteregger, comedian and doctor.
The cross-media campaign is now running across all media in the greater Zurich area.
Responsible at Waid and Triemli City Hospitals: Claudia Reist, Sarah Gloor. Responsible agency: The answer. Photography: Dan Cermak.
