The answer rocks for Munz Extra
The Zurich-based agency Die Antwort is launching a nationwide campaign for its new client, Maestrani, to introduce the new «Munz Extra» product line. The new chocolate bars are designed to win over consumers with their flavor, a liquid center, and their commitment to sustainability and fair trade.
The new Munz "Extra" cones come in three varieties: Extra Nut, Extra Cocoa and Extra Milk. They all have the creamy center and the claim to be uncompromisingly sustainable. They are made with purely natural ingredients without palm oil, C02-neutral and with Fairtrade cocoa. For this purpose, an "All Natural" logo has been developed, which will be placed in the future on all - exclusively Swiss-made - chocolate products of the Munz and Minor brands.
Die Antwort created the launch campaign for the new Extra range for Munz. With "Cream will rock you," the campaign promises what the taste experience feels like when enjoying a Munz Extra Prügeli: it rocks.
The advertising materials do not draw attention to the recipe of the creamy core and prominently communicate the sustainability aspect and Swissness.
The new Prügeli are now available in stores. The cross-media campaign has just started throughout Switzerland with posters and digital, social media, POS presence in retail and numerous sampling campaigns.
Responsible at Maestrani: Cordula Glasmacher (Lead Branding & Communications). Responsible agency: The answer.
