"The answer" lets building service providers shine
The creative agency Die Antwort already carried out the nationwide «Switzerland: A Model of Success» campaign for Economiesuisse and its 50 partner associations in September and October. Now comes the branding campaign for Allpura, the association of Swiss building service providers. This industry-specific adaptation of the “Wow” campaign highlights that the sector shines with around 2,800 building and cleaning service providers.
Allpura represents around 2,800 building service providers with a total of over 75,000 employees in German-speaking Switzerland. The association is committed to fair working conditions, high quality standards and the visibility of an industry that makes a key contribution to well-being and quality of life on a daily basis.
With the characteristic chain sentences in the style of the "WOW! Strong economy." campaign, DIE ANTWORT makes the causal links between a strong service industry and its importance for our everyday lives and those of companies visible. The campaign shows how systemically relevant the industry is - from health and hygiene to job security - and how diverse the career opportunities in the building services industry are.
The campaign was complemented by videos featuring employees from the four largest member companies. They show in an authentic and sympathetic way how much commitment, pride and team spirit are involved in the daily work.
The campaign starts these days and will run on various channels until further notice.
