The other side of the Valais
Valais is mainly known for its tourist attractions: the unspoiled nature, the ski resorts, the regional products, the ring cow fights... At the same time, Valais represents an indispensable part of the Swiss economy thanks to its numerous industries and research institutes.
Valais/Wallis Promotion commissioned the realization of video productions by the bilingual communication agency Franz&René. The spots will be published on Facebook with the aim of promoting the economic aspect of the canton.
The branding, naming, content & storytelling were done by the Bern agency. To date, four videos have been circulated via the online channels of Valais/Wallis Promotion. In total, they count 800'000 views, 6'000 likes, 3'000 shares and 300 comments. A strong effort for a canton with different facets!
Responsible at Valais/Wallis Promotion: Céline Aymon-Fournier (Business Development). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Campaign Manager), Yoann Cosson (Creative Direction), Gaëlle Valentini (AD digital). Production: Imagina Studio.
