The agency at the airport "mats" for Autofit
The agency at the airport has created a website for Autofit’s new online tool, which is designed to facilitate «matches» between garage owners and their customers.
Autofit is an association of independent specialist garages with around 280 partners, and is now offering its garages and their customers an online dating platform for service and repair work. Through the online appointment planner, the car owner can quickly find a suitable "date for his darling" in a garage.
To publicize Autofit's new online tool, the agency at the airport developed a campaign that "mates". Because car and mechanic also have to fit together in order to build an intimate relationship.
The online and offline campaign will use banners, social media ads, cinema advertising and radio spots to ensure reach in the German and French-speaking parts of Switzerland, as well as generating traffic on the landing page and in the garages.
Responsible at Hostettler Autotechnik: Marcel Stocker (Head of Automotive); Tobias Graf (Head of Sales); Melissa Santos (Online Marketing Manager). Responsible at agency at the airport: René Eugstair (Creative Direction); Dominique Rutishauser (Art Direction); Willy Wonka aka Oberhänsli (Art Direction); Ketil Eggum (Graphics); Miriam Egli (Text/Consulting); Julia Lüchinger (Coordination/Media). PhotosMicha Freutel, Tina Aich Photographers.
