The sweetest Christmas choir in the world
Leo Burnett Switzerland makes praliné boxes sing for Chocolat Frey.
Switzerland's most eaten chocolate is also very popular at Christmas and gets young and old in the festive mood. This was also the case in the entertaining campaign that Leo Burnett implemented as part of the Chocolat Frey Christmas campaign: In Migros City, customers were surprised for a day with Christmas caroling - performed by 16 Prestige Praliné boxes. The action was recorded with hidden cameras and broadcast in a short clip on Migros Brand website by Frey, where you can also watch outtakes as well as a casting of the boxes.
https://www.youtube.com/watch?v=/On0_0XO5–8
https://www.youtube.com/watch?v=/5_owG_HrfLM
https://www.youtube.com/watch?v=/sMdsrPW6BTY
Responsible at MGB/Chocolat Frey: Nadine Hess (Head of Own Brand Management); Alexander Herrmann (Head of Product Range Communication); Sandra Ammann (Project Manager Product Range Communication); Antonia Wenk (Trainee Marketing Communication); Marlon Chng (Project Manager Digital Communication); Simone Blaser (Project Manager Media). Responsible at Leo Burnett Switzerland: Ilija Gautschi, David Hugentobler (creation); David Fischer (CD); Martin Stulz (ECD); Elisa Stahel; Michael Gassler (consulting); Erasmo Palomba (agency producer); Beat Hösli (direction); Valentin Altorfer, Fabian Lüscher (special effects; mechanics); David Stolz, Niklaus Rüegg (programming); EQAL Visual Productions (film production); Selmi Tonstudio (sound); Singing Penguins (vocals).
