The new Opel Mokka-e takes off with Scholz & Friends Zurich
The new all-electric Opel Mokka-e brings a breath of fresh air to the streets with its design. Scholz & Friends Zurich is behind the orchestrated launch campaign.
Scholz & Friends Zurich focuses on the desire for something new for the new Opel Mokka-e. Under the motto "Don't show what you have, show who you are," the attitude that characterizes the new Opel Mokka-e and embodies Opel as a brand is clearly expressed. The campaign is also intended to strike a social nerve: Rethinking, starting anew and leaving the ordinary behind - this is quite refreshing after the long months of perceived standstill, even when it comes to choosing a car brand. With the new Mokka, Opel wants to make bold design and innovative technology accessible to everyone - without elitist posturing and premium prices.
With TV spots and out-of-home, the campaign aims to quickly create general awareness for the new Opel Mokka-e. Digitally, the focus is on lead generation. To this end, Scholz & Friends Zurich has developed a highly individualized campaign geared to different target groups. The target groups are to be addressed consistently throughout the entire customer journey with programmatic advertising materials and numerous dynamic landing pages tailored to them.
The multi-stage campaign was launched with an online teaser phase. Cooperations with influencers, attention-grabbing branding days and retailer communication rounded off the range of measures.
Responsible at Opel Switzerland: Andreas Bückmann (CEO), Marius Schwering (Director Marketing), Lukas Hasselberg (Team Leader Communications), Delia Bär (Marketing Communications Manager). Responsible at Scholz & Friends: Luca Stancheris, Maira Weidmann, Aster Loerli, Roger Krage, Joana Faria, Fabian Esslinger, Martin Stulz, David Fischer, Christian Vosshagen (Creation), Alex Herrmann (SHB+), Maike Hoff, Paulo Zenz, Marc Gooch, Mathias Rösch, Tobias Händler (Consulting & Strategy). Film production: The Shack. Media: Mmb media agency, Capture Media. Digital Setup: Emil Frey Digital.
