The moment you immediately think of a loan
Karling implemented a meme campaign for Migros Bank.
Migros Bank also has a top price-performance ratio thanks to its cooperative values. It is known as a price leader for personal loans in particular. Thus, an interest rate promotion with 20% discount has also been planned for spring 2018.
The new online and offline campaign dramatizes typical, but also funny credit needs. The moment you suddenly feel a need for money, it often hits you like a slap in the face. For this, there are pithy facial expressions that are strikingly depicted in the style of memes.
The chosen implementation is a further development of the previous appearance, which already worked with portraits and typical gestures and facial expressions. In addition, it corresponds to the style of Migros Bank, which always appears somewhat more humorous and relaxed than other banks. And last but not least, it takes advantage of the enormous popularity of memes. For example, Swissmeme has 580 thousand subscribers on Instagram alone.
The campaign appears on double pages in the press, on posters, HTML5 banners and on digital screens at the POS. Four of the five motifs were photographed by Dan Cermak.
Responsible at Migros Bank: Nicole Staub, Oli Estermann. Responsible agency: Karling. Photos: Dan Cermak
