Autumn is here sooner than you think
OSW has created two subjects for this year's fall campaign for the St. Jakob-Park shopping center.
Start of the new fall fashion season! Although it's still a pleasant 20 degrees outside, the new fall trends need to be advertised. For the current autumn campaign of the St. Jakob-Park shopping center, OSW developed two subjects that, for a change, don't show fashion but autumn leaves in the form of a flip-flop and a bikini.
Since September 13, customers have been able to take part in the "Scan and Win" competition with a flyer ticket and win instant prizes or shopping vouchers. The campaign subjects for the St. Jakob-Park shopping center's 2018 autumn fashion can be seen on outdoor posters, on a BVB streetcar, online and in the shopping center.
Responsible at the St. Jakob-Park shopping center: Carla Paolucci (Head of Marketing & Communications), Daniel Zimmermann (Center Manager). Responsible at OSW: Michael Oswald (Creative Director), Fiona Riat (Graphics), Robin Schärer (Graphics Intern), Sara Steinmann (Text), Fabienne Schurter (Consulting)
