DD COM implements cross-media Easter campaign for Sprüngli
The agency DD COM realized an Easter campaign for Sprüngli under the claim "Where Easter is at home" and relies on cross-media storytelling.
A festively set brunch table, lots of chocolate and - of course - an Easter bunny. DD COM created a campaign for Sprüngli to show that Easter is at home at Sprüngli. The key visual, which lets you look through a keyhole at a set dining table, forms the centerpiece of the cross-media campaign. Other atmospheric images and illustrations are used channel-specifically in brochures, advertisements, banners, and window elements, as well as on the homepage and social media. The common thread of the storytelling is the Easter bunny Nico, who - photographed or illustrated - can be found in almost every visual and tells Sprüngli's Easter story, from the creation and production of Easter specialties to inspiration for the brunch table at home.
Responsible at DD COM: Daniel Müri (creative direction); Peter von Ah (art direction); Remy-Pascal Bernert (consulting/strategy); Tobias Koenen (digital); Daniel Föllmi (graphics/illustration); Toni Russo (motion design); Martin Rüegg (campaign claim/headlines); Debora Raimondi (image editing); Werner Kim (realization). Responsible at SprüngliYumy Pham (Head of Marketing); Zoë Gertsch (Head of Communications); Julie Albisser (Communications Manager, overall project management); Vanessa Welti (Media & Communications Manager); Guido Gut (Online Marketing Manager).
