The strongest water in Switzerland shows its muscles again
Those who drink Switzerland’s strongest water achieve peak performance. With this premise in mind, Inhalt&Form is continuing the brand campaign—and using exaggerated visuals on posters and in videos to show what Eptinger is made of.
The Swiss mineral water with the most minerals is Eptinger. According to this, people who have been drinking Eptinger since time immemorial have particularly great strength - and manage the impossible.
In the new Eptingen film "Walze," for example, water helps Regula and Roger out of a jam. Similar subjects can be seen on the advertising posters at numerous billboard locations. These are aimed at situations in which people rise above themselves - thanks to Eptingen. (pd)
Responsible at Mineralquelle Eptingen: Damaris Buchenhorner (Head of Marketing). Content and form advertising agency LSA: Serge Riedener (CD), Marcus Josty (Senior AD), Fabian Zahner, Judith Maurer (Text) Jan Löchler (Graphics), Dominik Stibal, Manuela Marty, Stefanie Rübenacker (Consulting); Zweihund (Film Production). Film production: Zweihund; Jonas Meier (director), Nils Vije (producer); Mike Raths (Focus Puller/DIT); Tobi Dengler (DoP). Photographers: Croci & du Fresne (Photography).
