Dachcom implements sustainable communications presence for Bluesign
The agency has developed a new, sustainable communications strategy for Bluesign Technologies.
With its globally binding standards and services, the globally active Swiss company Bluesign Technologies supports chemical suppliers, textile manufacturers and fashion, sports and outdoor brands on their way to clean and sustainable textile production.
In order to communicate this holistically and across countries, Dachcom has developed the guiding principle "The Blue Way". The guiding principle stands for the path towards responsible and sustainable textile production, on which Bluesign accompanies its partners along the entire production chain.
The striking key visuals take up the square of the bluesign logo and transform it into 3D elements that form a stringent blue path. The blue path runs through all communication measures and involves the various target groups.
For the new communication presence comes: the newly developed Website The company also used a range of advertising materials, a modular trade fair concept, mailings to the various target groups, a news gazette in print form and a comprehensive content strategy. A new explanatory film was also produced for the cloud-based business solution "Cube".
