Crossfive implements multichannel campaign for Basel-based opinion leader
The Basel-based agency Crossfive has developed a new multichannel campaign to mark the rebranding and merger of the two publications, bz Basel and Basellandschaftliche Zeitung.
The bz is the daily newspaper for Basel and the region. Posters, ePanels, social media videos, radio spots and advertisements are used to communicate the regional proximity and solidarity of the opinion leader in the region, because regional reporting is one of the strengths of the bz. The editorial offices in Basel and Liestal are intended to strengthen the newspaper's local roots and thus its credibility.
Responsible at CH MediaChristine Bolt (Head of Reader Market); Patrick Marcolli (Editor-in-Chief bz); Rahel Bösch (Communications CH Media); Tamara Roost (Marketing Manager / Project Coordination) Claudia Maeder (Marketing Manager); Sandra Bader (Marketing Manager). Responsible at CrossfiveMartin Wyss, Gabriel Körte, Clara Mangold, Michel Kaiser, Angela Britt.
