Crossfive is on the road with an excursion campaign for PostBus
For PostAuto’s current leisure campaign, the Basel-based agency Crossfive created a variety of eye-catching visuals promoting excursions in the Aargau-Solothurn vacation region.
To awaken the spirit of adventure in the Aargau-Solothurn vacation region, Crossfive created a visually distinctive, eye-catching campaign. This is intended to show that not only the hikes and walks are an experience, but also the journey there and back by Postbus.
The Basel agency created an eye-catching badge for each of the region's excursion tips and staged the landscape next to it, which was photographed by Michel Jaussi. Screen advertising was placed in the vehicle, posters, hanging boxes, social media and owned media. In addition, the badges were all embroidered in real life. Excursion fans can collect them via a social media challenge.
The campaign is active until mid-October.
Responsible at PostBus: Claudia Järmann, Alketa Gashi. Responsible at Crossfive: Martin Wyss, Gabriel Körte, Lukas Engel, Alain Stöcklin, Rahel Bütikofer.
