Crossfive brings penalty fever to the digital lottery

With «11 Meter,» the Basel-based advertising agency Crossfive has created another online lottery ticket for Swisslos—featuring gameplay, thrills, and a celebrity commentator.

With "11 Meter", Swisslos is launching a new Clix online instant ticket - a game that will delight football fans and gambling enthusiasts alike. At the heart of the interactive instant ticket is an elaborately designed gameplay that transfers the excitement of a penalty shoot-out to the digital world.

Whether as an unerring marksman or a quick-reacting goalkeeper with brilliant saves - the players experience pure excitement. And with a little luck, you could win a grand prize of 111,111 francs.

But it's not just the game principle that's impressive: with odds of 1:2, "11 Meter" is one of the most attractive online lottery tickets on offer from Swisslos. Every move is commented on by none other than legendary sports commentator Bernard Thurnheer, whose unmistakable voice creates a real stadium feeling.

In addition to digital game development, Crossfive was also responsible for the implementation of all advertising materials for the product launch - from web to social.

Podolski would say: "The penalty has to go in. Otherwise it's not in."

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