CRK: Power on for EIT.swiss
Every day, 50,000 electrical professionals ensure comfort, safety, and progress. With an unconventional communication campaign by CRK, EIT.swiss—the professional organization for the electrical industry—aims to raise awareness of the social importance of these professions without having to wait for the lights to go out.
At the center of the campaign is a credible ambassador of a different kind: intelligent and independent, comfort-loving and homely, the cat draws attention to the work of the electrician in her home. Smart solutions such as intelligent building automation are also addressed. The TV spot is accompanied by further social media and online measures to sharpen the image of the electrical profession.
"Power on for the good life."
The EIT.swiss campaign is also intended to strengthen identification with the electrical professions within the industry. "With the transformation of the energy system, our industry is facing major changes. With our image campaign, we want to make it clear that electrical professionals will continue to make their contribution to a good life in the future," emphasizes association president Michael Tschirky.
Responsible at EIT.swiss: Michael Tschirky (President); Laura Kopp (Public Relations). Responsible at CRK: Stefan Batzli, Oliver Wimmer (concept); Monika Wüthrich, Geraldine Neeser (project management/realization); Christian Bircher (CD/creation); Christina Utz (head of digital); Local Media (microsite); Roofstudio.tv (film).
