Creative Intelligence Society launches winter campaign for Val Surses
«So Close to Another World»: In its campaign for Val Surses, Creative Intelligence Society focuses on the valley’s power, which stems from two characteristics that—at first glance—seem contradictory: proximity and vastness.
The proximity should be reflected in the exceptional accessibility - geographically as well as humanly. Because in sparsely populated, original areas like the Val Surses, the people are even more "real" and warmer than in the tourist centers. The vastness manifests itself in the originality, freedom, tranquility, emptiness as well as authenticity and primitiveness of the valley, embedded in the largest nature park in Switzerland.
These two specific peculiarities of the valley would allow guests a whole special intensity in the winter experience. Without the usual density stress. The essence of this specificity and positioning is to bring the claim "So close to another world" to the point.
The film, conceived and realized by the Creative Intelligence Society together with the Film Tannery, shows people who also hold the jobs in Val Surses shown in the film in real life. The song "Da tga", Romansh for "Home", of the film was written and sung for the film by the singer-songwriter "Plüss" from Filisur.
The campaign was launched in the media on Thursday.
Responsible at Savognin Bivio Albula Tourism: Tanja Amacher (CEO), Luana Tscharner (Team Leader, Product Manager Mountain), Christoph Passecker (Commercial Director Savognin Bergbahnen). Strategy & Concept: Creative Intelligence Society. Responsible for Film Tannery (Film Production): Marike Löhr (Producer), Alun Meyerhans (Director), Silvio Gerber (DP), Lea Filadoro (Postproduction). Media: Capture Media. Music: Seraina Hanselmann (Plüss), Philippe Laffer (Alterna Recording Studios).
