Corpmedia for Coca-Cola HBC: Modular approach to employer branding
The Corpmedia agency has designed and implemented a comprehensive campaign for Coca-Cola HBC Switzerland that aims to set new standards in employer branding through a modular approach.
The aim of the campaign was to emphasize the position of business developers (BD) as key players in the company. A modular Storyworld framework was used for this purpose.
In order to meet the high demands of Coca-Cola HBC's international network and at the same time reach employees throughout Switzerland, a modular feature-length film was created. This was provided with versatile "predetermined breaking points" that allow targeted adaptations for different channels and target groups.
For the production, Corpmedia used the Sony Burano cinema camera, which shot in 8.6K resolution and thus ensured the highest image quality. The focus was on dynamic transitions and fresh locations in and around Zurich to give the campaign an unmistakable aesthetic.
According to the agency, the reactions to the campaign were consistently positive. The quality of the images and the dramaturgical implementation were particularly well received. Thanks to the modular structure and high resolution, the material can be used for both digital channels and print campaigns.
