Coop «Splash» Summer Promotion by Valencia Kommunikation
To kick off the summer season, Coop is launching the family-friendly collection campaign «Splash»—brought to life by Valencia Kommunikation through an integrated 360-degree campaign across all touchpoints.
Coop «Splash» Summer Promotion: Swimming, the Garden, and Beach Vacations
With its «Splash» summer promotion, Coop invites its customers to enjoy warm afternoons at the pool, in the garden, or on a beach vacation. The family-friendly collection campaign features items such as diving rings and sticks, an XL swim ring filled with glitter, and soft boccia for fun in the water—complemented by a beach towel, a bowl set, and a cooler bag for a sunny picnic. Valencia Kommunikation handled the communications for the campaign.
360-Degree Summer Vibes
Valencia Kommunikation took on the campaign concept in a fully integrated manner—including naming and visual design—and implemented the communication across all touchpoints: from online and POS materials to print communications. The TV commercial, produced by Shining Film, features a dynamic camera pan through a garden pool, with the focus shifting repeatedly to a different collectible item, thereby showcasing all the items in a short amount of time. In parallel with the shoot, the content team produced short social media clips on-site that explain the product benefits of the collectible items in an entertaining way.
Coop «Splash» Summer Promotion: Duration and Availability
Coop's «Splash» family collection campaign runs from May 12 to July 1, 2026. TWMedia handled the media planning, and the music was provided by HitMill.
For more information about the work of Valencia Kommunikation, visit https://www.valencia.ch available.
Responsible at Coop: Coop Cooperative (Client). Campaign conception and implementation: Valencia Communication. Moving image production: Shining Film. Media Planning: TWMedia. Music: HitMill.
