Coop Mobile now relies on bühler&bühler
Coop Mobile is now using Swisscom’s network instead of Salt’s—and working with bühler&bühler. For the January 2019 launch, the Zurich-based agency revamped the brand identity, created a new visual style, and designed the campaign.
Coop Mobile customers are now on the move with Swisscom on the best network in Switzerland. This is communicated by the current campaign, which is very present in all three language regions of Switzerland with posters, digital banners, and print advertisements. The campaign was conceived and implemented by the bühler&bühler agency, which combines disciplines such as branding, advertising, and 1to1.
In addition to the campaign to acquire new customers, bühler&bühler helped design the communication strategy for existing Coop Mobile customers. This resulted in personalized direct mailings and SMS with appropriate landing pages for different target groups.
Creative Director Doris Bühler: "Coop Mobile combines a premium infrastructure with an affordable subscription from one of Switzerland's leading retailers. The product is too good and needs neither a lurid subject nor false promises. That's why we put the facts transparently at the center for customers."
Responsible at bühler&bühler
Doris Bühler, Creative Director / Osman Bayindir, Consultant / Rebecca Knobel, Text & New Media Producer / Marielle Roth, Text & New Media Producer / Marko Lukac, Lead Digital / Sarah Monteiro, Designer / Kristina Kuenzer, Designer
Responsible at Coop
Daniel Stucker, Head of Trading, Member of the Executive Board / Benedikt Pachlatko, Head of Cooperations / Stefan Berberig, Purchasing Product Manager / Ronald Fürer, Product Manager
Responsible at Swisscom
Cyril Wick, Head of 2nd and 3rd Brand / Pascal Stuber, Head of Sales 2nd and 3rd Brand / Gianluca Corradi, Marketing Manager / Nathalie Maibach, Communication Manager
