Coop invites you to spring collecting fun

A new collection campaign by Coop attracts small and big spring fans into the gardens - and into the stores. The promotion is supported by Valencia Kommunikation, which is responsible for the entire presentation, from the key visual to the naming and layout of the collection booklet. In addition, there is an extensive campaign with numerous integrated advertising measures that cover all touchpoints of the customer journey: from social media and TV to print and DOOH to the POS.

Coop's internal advertising channels, such as Coopzeitung and coop.ch, as well as external channels, such as billboards, TV and display ads, are used. In Sport, which was realized together with Boutiq Films, the stuffed animals that can be collected come to life and create a buzz on the Zmorgetisch. The moving image was adapted to various formats such as TV, social media ads, bumpers, etc. Coop's "Spring Collecting Fun" runs from March 3 to April 9, 2023.

Included in the spring collecting fun are three cuddly animals, each of which comes in a matching Müeslischale. There is also a watercolor set, and two different plant pot sets including Coop Naturaplan seeds and a gardener's set.

Responsible at Coop: Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotions/Sales Promotion), Sabine Gnand (Project Manager Advertising Promotions/Sales Promotion), Saara Jeisy (Project Manager Sales Planning/Promotions), Simon Flatt (Head of Media), Sibel Sahinbay (Project Manager Advertising POS Retail), Florian Lanovic (Head of Social Media/Campaigning), Michel Bannier (Social Media/Campaigning), Aliza Berndt (Social Media/Campaigning). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Iraklis Hungerberg (Senior Account Director), Rahel Reist (Consulting), Amadea Waldmann (Graphics), Sebastian Refardt (Text/Concept), Marco Fritz (Polygraphy). Responsible at Boutiq Film: Mike Huber (Director), Chantal Gugger (Executive Producer), Sören Schmidt (Executive Producer) Responsible at TWMedia: Stephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Miriam Küng (Digital Campaign Manager), Madeleine Huber-Tröndle (Online Media Planner). Responsible for concept and products: Boost.