Contexta gets to the bottom of treason in Appenzell
Appenzel ler Käse breaks new ground and tells an epic story about the secret recipe of the spicy cheese. In a brilliant 66-second film, Contexta and the Giger brothers paint a horror scenario.
In the film "Nightmare in Appenzell", the spicy Appenzeller cheese goes to the substance: The secret recipe is betrayed. A jolt goes through the entire Appenzellerland, everyone is looking for the traitor. He has no choice but to flee.
Appenzeller cheese communication has long revolved around the secret recipe. Time and again, the brand and the agency tell stories in which someone tries to elicit the secret from the silent dairymen. And in each case, of course, the attempt remains unsuccessful. Because the secret of its taste is the capital of Appenzeller cheese. So it is only logical to tell this story in a different way.
For the realization, the creative nomads of Contexta were able to win the film production Stories and the young Swiss talents Flurin and Silvan Giger. The film was shot in the Appenzellerland, and the majority of the actors are real Appenzellers.
The film will go on air on Monday on various online channels in Switzerland and Germany. The launch will be accompanied by appropriate content on Appenzeller Käse's social media channels, including question games about the film and a competition.
Responsible at SO Appenzeller cheese: Rudolf Hegg (Head of Sales Promotion and Marketing), Raphael Koller (Project Manager Online Marketing). Responsible agency: Contexta. Production: Stories; Flurin Giger (director), Silvan Giger (DoP), Adrian Frutiger, Maurizio Bergmann (music), Tonstudio Z (sound design/mix), Yves Roy Vallaster (colorist), Yves Bollag (executive producer), Karl Sigudarson (line producer), Chenyi Yu (post-production supervisor). Media: Media Cutter.
