Contcept Communication: Content and Influencer Marketing for World Animal Day
Whiskas and Pedigree are taking World Animal Day on October 4 as an opportunity to promote the human-animal bond and make the world a better place for everyone, humans and animals alike. Contcept Communication is responsible for media relations, video content production and influencer marketing for the Animals Help People, People Help Animals campaign.
The Grizzly project helps older people to be allowed to take their beloved pets into retirement or nursing homes. It also supports the home's own animals. The STS platform Adopt-a-pet.ch helps animals to find a new home. Every day, 44 animals become homeless in Switzerland. Mars & Coop are donating 10 centimes from all Mars pet food brands, such as Pedigree and Whiskas, from October 2 to 15, 2018. The proceeds will go to these projects. Donations can also be made online from October 2 to October 31 at World Animal Day.ch.
Kerstin Cook as ambassador
Zurich PR agency Contcept Communication is supporting the project with media relations and content marketing, video content production and influencer marketing. Former Miss Switzerland Kerstin Cook has been recruited as an ambassador. She has been campaigning for the Swiss Animal Protection STS for years. "There are so many dogs and cats waiting for a home in Swiss animal shelters!" she says. She also thinks the Grizzly project is great: "Animals enrich the lives of senior citizens. Older people with dementia in particular often respond very well to animals." Kerstin Cook visited a retirement home in the canton of Bern where the Grizzly project is already being implemented and was impressed.
