Coca-Cola launches campaign for the new edition of "Share a Coke"
With a nationwide multichannel campaign, Coca-Cola is bringing the «Share a Coke» promotion back to Swiss retailers. The relaunch of the personalized products will be accompanied by roadshows, digital initiatives, and a launch event featuring brand ambassadors.
The "Share a Coke" campaign, first launched in 2011, is returning to Switzerland in 2025 with an expanded scope. Instead of the brand logo, first names will appear on Coca-Cola bottles and cans, which are now available in stores. The campaign is aimed at greater personalization and will be communicated via a broad-based marketing mix.
In Switzerland, Coca-Cola is relying on a multi-channel approach: in addition to OOH measures, the campaign includes TV spots, social media formats, POS promotions, influencer cooperations and sampling. A nationwide roadshow with ten stops is also planned. At the respective event locations, visitors can design their own can and have it digitally visualized on site and take and share photos in a photobooth. Coca-Cola will also be present with the campaign at several major Swiss festivals.
A central element of the campaign is the official launch event on May 8 in Zurich. Luca Hänni, Kings Elliot and Loco Escrito will be performing at the Acrush event location. The event will be supported by various Coca-Cola influencers, including Noemi Nikita, Kris Grippo, Kevin Lütolf and Chiara Castelli. Event tickets will be raffled off via the Coca-Cola app.
