Coca-Cola is committed to a diverse Switzerland without discrimination
In the context of the votes on the anti-racism penal norm on February 9, Coca-Cola Switzerland is committing itself to a diverse, modern and discrimination-free Switzerland with an advertising campaign. The appearance is intended to spark a discussion about values.
The company uses its name recognition to address issues, challenge them or make a socio-political statement.
The company emphasizes that the campaign is not intended to be understood as a political position or even a voting recommendation, but rather as an offensive with which the company wants to show its colors for a colorful Switzerland.
Coca-Cola sees the offensive as part of a current trend in which companies are increasingly standing up for values and taking a position on current developments and commenting on them.
The campaign will be published in all four parts of the country, including in Rhaeto-Romanic and in various media titles such as 20 minutes, View and Weltwoche published.
