Child The Agency relies on broker speak for Schenker
Under the campaign slogan «Upgrade Your Living,» Schenker Storen is launching a wide-ranging campaign created by Child The Agency.
Schenker Storen is the leading manufacturer of sun and weather protection products for indoor and outdoor use in Switzerland and employs over 1,400 people worldwide. For the latest campaign, in which the boundaries of living spaces are extended, national borders were also crossed. The idea was conceived by Child The Agency, an up-and-coming agency based in Milan with a studio in Zurich.
Focus on benefits
The newly developed, long-term campaign covers all Schenker Storen product groups. These include sun and weather protection solutions such as sun blinds, slat blinds, fabric blinds and patio covers, for example. Protection from heat, sunlight, rain or insects means that indoor and outdoor spaces can be used more effectively. In short: living spaces are expanded and enhanced. And this is precisely where the new campaign comes in. Seen in this light, Schenker Blinds sells additional, attractive square meters of living space for every home.
The aim is therefore not only to show the products, but also the benefits for consumers - namely an improvement in living space and quality of life - using the language of real estate agents. The campaign can currently be seen on TV, online, DOOH, social media and in print.
Responsible at Schenker Blinds: Doris Winnewisser (Head of Group Marketing Communications and Product Management), Tamara Lutz (Digital Marketing Manager). Responsible at Child The Agency: Nadine Bachmann, Giovanni Chiarelli and Alessandro Egro.
