Cavalcade and Swissquote release the bull
With a staged bull ride through the city, Swissquote aims to show that investing is open to everyone today. The current campaign was conceived by the Western Swiss agency Cavalcade.
For the current advertising campaign, Swissquote is positioning itself with a visual and symbolic break with the traditional financial world. At the center is an advertising film in which a woman rides a bull through an urban setting - an image that reinterprets the well-known "Wall Street bull". The campaign is explicitly aimed at a broad audience, including women, and aims to set an example of openness and accessibility when it comes to investing.
The ad also highlights Swissquote's sponsorship commitment to the UEFA Women's Euro 2025. The key message: "Take your finances by the horns."
The campaign was conceived by Cavalcade, the film was directed by Erik Morales and produced by Blur in Barcelona. In addition to the central spot, the campaign will be played out via various channels - including TV, digital out-of-home formats, posters and online advertising media.
Responsible at Swissquote: Jan De Schepper, Chief Sales and Marketing Officer; Romain Le Baud, Head Marketing; Camille Padel, Brand Marketing Manager; Fanny Vario, Brand Manager. Responsible for Cavalcade: David von Ritter, Creative Director, copywriter; Arbnon Pajaziti, Art Director; Emma Parente, Graphic Designer; Nina Hugentobler, Client Director; Patricia Azevedo, Account Manager.
