Casino777.ch launches TV campaign with Jean-Claude Van Damme
Casino Davos, operator of the Swiss online casino777.ch, has won the famous Hollywood actor Jean-Claude Van Damme for its first TV advertising campaign. The British agency Remake Production is responsible for the production.
Van Damme was born in Belgium and moved to Hollywood, where he launched a global career as an actor. He starred in blockbusters such as Bloodsport, Hard Target, Welcome to the Jungle, the Expandables 2 and many others. He also lent his voice to "Master Croc" in the well-known CGI animated action comedies "Kung Fu Panda 2+3".
Casino777.ch's TV commercial is based on Van Damme's legacy as a martial artist, including his famous karate moves from the blockbuster "Kickboxer". The commercials will be broadcast in French and German and recently premiered on Swiss television and on Casino777.ch's YouTube channel. In addition to the TV commercial, a display ad campaign and social media ads are also planned. The campaign will be rounded off with Van Damme visuals on Casino777.ch.
Responsible at Casino DavosKai Läpple (Director); Léonard Huguenin (Head of Online Casino); Claudio Hagmann (Marketing Specialist). Responsible agency: Remake Production. Director: NP Novak.
