Casino Davos: Campaign with Albino Ibex and Marmot
An unprecedented animal duo from the Grisons region is featured in the Publicis Zurich campaign promoting Casino Davos and its website, 777.ch. The goal is to increase brand awareness and strengthen its position as the casino of the canton of Grisons.
How do you draw attention to a Graubünden casino? And stay in the minds of the target group? The answer from Publicis Zurich: With a marmot sitting on an albino ibex, under a double rainbow in the middle of the mountain landscape in Graubünden. The campaign with the unusual duo shows what really takes a lot of luck: Not to win on 777.ch from Casino Davos, but to ever see these animals in the duo in real life.
Surprising, fast and memorable - the eye-catching CGI-generated testimonials are designed to attract attention. As if from another world, they stimulate the imagination and whet the appetite for gaming worlds where you can forget everyday life for a moment. The red-eyed ibex and his companion appear surreal and yet down-to-earth in a charming Grisons way. The campaign can be seen on TV throughout Switzerland from August 24 and online on all social networks.
Responsible at CASINO DAVOS: Claudio Hagmann (Marketing Manager), Bram Cops (Managing Director); Responsible at Publicis Zurich (creation and realization): Anna Leudolph (Creative Director), Cinthia Stettler (Senior Art Director), Rob Hartmann (Executive Creative Director), Stefania Bertolo (Account Director), Flurin Hardt (Senior Account Director), Matthias Koller (Overall Responsibility); Team Prodigious: Art buying, prepress, image editing, motion, realization and production consulting.
